Our Values and Behaviours

We are guided by our values: 

Ambitious, Accountable, One Team, Customer Focused and Inclusive.

Our values form part of everything we do and are the foundation of our culture, shaping how we work together and how we interact with our residents, businesses and partners.

They inform the way we design and deliver our services and the way we all work every day.

man and woman smiling holding a photo frame

Accountable

Deliver what we say we will

• Create a clear vision and strategy

• Consider external and internal factors

• Encourage learning from feedback and complaints

• Promote resilience and adaptability

• Set clear expectations and standards for self and others

• Provide resources for service provision

• Empower others to solve problems and take ownership

• Give support to strengthen team and personal resilience

• Make timely and well-judged decisions

Ambitious

Striving for excellence, always looking to get better and making sure everyone can take pride in our borough

• Promote a growth mindset

• Communicate the organisation’s ambitions and desired outcomes

• Lead, manage and communicate change

• Encourage and inspire creativity and innovation within boundaries

• Seek and encourage everyone to be the best in class

• Create channels for giving and receiving feedback

• Tackle under-performance early and challenge unacceptable behaviour with courage

• Grow personal credibility

• Communicate with passion and integrity to maintain and elevate the reputation of
the service and the council

One team

United and working together with a shared purpose of achieving great results

• Actively role model and create trust

• Enable honest and open communication

• Visible and approachable

• Engage in regular communication

• Recognise contributions and success

• Display a coaching leadership style and inspire others

• Encourage best practice and cross team collaboration

• Drive a healthy work-life balance

• Develop and grow future talent

Inclusive

Treating each other with respect and knowing our diversity is our strength

• Create an inclusive environment to encourage a voice for everyone

• Create opportunities and champions diversity and inclusivity

• Seek feedback from all audiences to facilitate co-production

• Seek to understand our diverse communities

• Actively challenge barriers to inclusion

• Encourage diversity of thought and perspectives to overcome challenges

Customer focus

We care about providing the best possible public service

• Manage customer’s expectations

• Ensure the service works to the best outcome for the customer

• Create accessible channels for customer communication

• Encourage customers to lead in service provision

• Take a holistic view of services

• Be accessible to residents, service users, customers and employees

• Engage with customers, seek feedback and enable continuous improvement

outline drawing of Sandwell